There was a time when “too expensive” meant something simple: I cannot afford this right now.
Now, it often means something else.
It means: I can find something that looks similar on Temu.
It means: Why would I pay that when Shein has one for less?
It means: I do not care how it was made, who made it, what it is made from, how long it will last, or what it costs beyond the price tag.
I have seen these comments under the work of small brands, independent designers, and people making things by hand. Someone spends hours sourcing materials, testing a design, cutting fabric, sewing, packing, photographing, and building something from nothing. Then a stranger compares it to a mass-produced copy sold for the price of a coffee.
It's not only rude. It reveals how much our sense of value has been distorted.
Fast fashion did not only make clothes cheaper. It made cheapness feel normal. It trained us to expect endless choice, immediate delivery, constant newness, and prices so low that we stop asking the only question that matters:
What had to disappear for this to cost so little?
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